AI Insights · Timothy · January 2022
Top 5 Beauty Retail Apps on Android in Spain Q4 2021
Discover the performance trends of the top 5 beauty retail apps on Android in Spain during Q4 2021, including downloads and active user metrics.
In the fourth quarter of 2021, the top beauty retail applications on the Android platform in Spain showed varied performance trends in terms of weekly downloads and active users. Here’s a detailed look at how these apps fared.
PromoFarma: Belleza y Salud saw a significant decline in weekly downloads from a peak of 27.9K in early November to just around 2.2K by the end of December. Weekly active users followed a similar trend, decreasing from approximately 34.4K in early November to 6.5K by the end of December.
Perfumerías Primor experienced a relatively stable performance in weekly downloads, ranging from 3.5K to 8.1K throughout the quarter. The app's weekly active users fluctuated between 27.5K and 37.4K, showing some stability despite minor variations.
Douglas Cosmetics Spain witnessed an upward trend in weekly downloads, starting from around 1.6K in early October and reaching approximately 4.9K by late November. Weekly active users also increased, moving from about 9.4K in early October to 12.7K in mid-December before slightly declining to 11.7K by the end of the quarter.
Versión antigua Sephora showed a significant increase in weekly downloads, particularly in late November, where it peaked at around 6.5K. Weekly active users also saw a rise, hitting a high of approximately 10.9K in late November before settling at around 8.5K by the end of December.
LOOKFANTASTIC - Beauty Shopping had a fluctuating trend in weekly downloads, peaking at around 3.8K in the last week of December. Weekly active users saw a notable increase from approximately 8.3K in late September to about 19.5K by the end of December, indicating growing user engagement.
These insights highlight the varying dynamics of user engagement and app downloads for beauty retail apps in Spain during Q4 2021. For more detailed insights and trends, visit Sensor Tower.